by Sophie Smith | Sep 24, 2025 | Articles
Your Stack Is a Story: How Early Tech Decisions Shape Investor Confidence Why Your Stack Isn’t Just Technical When you’re building at speed, it’s tempting to treat your tech stack as a behind-the-scenes detail. Something for your dev team to worry about. Something...
by Sophie Smith | Sep 10, 2025 | Articles
Cut Your Burn Rate Without Cutting Headcount When funding tightens, many founders default to the same playbook: reduce headcount. It feels like the most direct lever to cut costs. But here’s the truth: in most startups, the real leakage isn’t your people. It’s your...
by Sophie Smith | Aug 27, 2025 | Articles
How to Spot a Future CTO: They’re Probably Already on Your Team Your future CTO is probably already on the team. They care about why as much as how. They stay calm in the fog. They lift the whole squad not just carry it. Spot them early. Grow them on purpose. Don’t...
by Sophie Smith | Aug 13, 2025 | Articles
Don’t Burn Out Your Best Developer: A Smarter Path to Tech Leadership for Startups “Our dev’s running the show. They might as well be the CTO.” If you’re a VC, an accelerator lead, or an early-stage founder you’ve probably heard this line. You may have...
by Sophie Smith | Jul 23, 2025 | Articles
The rise of vibe-coding – brilliant shortcut or hidden risk? There’s a revolution happening in startup product development and it doesn’t involve developers. The rise of “vibe-coding” tools, AI-powered platforms that allow non-technical founders to ship working...
by Sophie Smith | Jul 16, 2025 | Articles
How to protect your startup from bad software contracts and stay in control For non-technical startup founders, securing a development partner often feels like a major milestone But hidden inside many software development contracts are risks that don’t reveal...
