by Sophie Smith | Jul 11, 2025 | Articles
How software consultancies overcomplicate projects and how to build leaner, smarter MVPs Every startup founder hears it: “Get to MVP fast.” “Launch, test, iterate.” “Speed matters more than perfection.” And yet, many startups...
by Sophie Smith | Jul 4, 2025 | Articles
Why non-tech founders struggle to manage software consultancies (and how to stay in control) (part 1) Launching a startup is a balancing act. You’re driving product development, fundraising, sales, and recruitment, often simultaneously. But for many non-technical...
by Sophie Smith | Jun 16, 2025 | Articles
The 3 silent killers of startups—tech debt, data drift, and DIY security During those brain-blurring days of building an early-stage startup, you’re moving fast. You’re fundraising, finding product-market fit, shipping MVPs. It’s thrilling. It’s chaotic. And too...
by Sophie Smith | Jun 2, 2025 | Articles
Your dev isn’t a CTO and that’s not their fault Why VCs and accelerators should rethink how their startups access tech leadership “We’ve got a great dev. They’re basically our CTO.” If you’ve heard this from a founder in your portfolio, it’s worth pausing. They...
by tim | May 5, 2025 | Articles
Not all CTOs are created equal – why startup experience matters in tech due diligence Beyond the CV CTO can mean very different things depending on the company’s stage, sector, and size. A Fortune 500 CTO might be a visionary strategist overseeing...
by tim | May 5, 2025 | Articles
Why ‘CTO in Your Pocket’ Is Winning Over Investors (and Why Founders Shouldn’t Miss It) The New Era of Tech Leadership Is Here Startups move fast. One week you’re refining pitch decks, the next you’re firefighting dev delays or rethinking product strategy after...