by Sophie Smith | Aug 13, 2025 | Articles
Don’t Burn Out Your Best Developer: A Smarter Path to Tech Leadership for Startups “Our dev’s running the show. They might as well be the CTO.” If you’re a VC, an accelerator lead, or an early-stage founder you’ve probably heard this line. You may have...
by Sophie Smith | Jul 23, 2025 | Articles
The rise of vibe-coding – brilliant shortcut or hidden risk? There’s a revolution happening in startup product development and it doesn’t involve developers. The rise of “vibe-coding” tools, AI-powered platforms that allow non-technical founders to ship working...
by Sophie Smith | Jul 16, 2025 | Articles
How to protect your startup from bad software contracts and stay in control For non-technical startup founders, securing a development partner often feels like a major milestone But hidden inside many software development contracts are risks that don’t reveal...
by Sophie Smith | Jul 11, 2025 | Articles
How software consultancies overcomplicate projects and how to build leaner, smarter MVPs Every startup founder hears it: “Get to MVP fast.” “Launch, test, iterate.” “Speed matters more than perfection.” And yet, many startups...
by Sophie Smith | Jul 4, 2025 | Articles
Why non-tech founders struggle to manage software consultancies (and how to stay in control) (part 1) Launching a startup is a balancing act. You’re driving product development, fundraising, sales, and recruitment, often simultaneously. But for many non-technical...
